activate hokkaido railpass while transit in narita

is it possible to exchange the Hokkaido rail pass at narita airport while transit?
We reserve the seat on jr east using hokkaido railpass, but its should be picked up 1 day before maximum at 21.00, while my flight arrive at new chitose airport at 19.35 and the jr counter at new chitose close at 19.00.
And the next day i have plan to wakkanai by train which the direc train is early morning 06.36.